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  • Senior Advisers
  1. Joe Pan
  2. Founder Allen T. Cheng
  3. Jerry Shum
  4. James Reynolds
  5. Guan Anping
  6. Laurence Brahm
  7. Neal Greenberg

A seasoned marcomms consultant and media relations trainer with over 20 years of track record in sectors such as financial, sports, luxury, real estate, legal services, TMT, NGO and political campaign, Joe has a career footprint covering the US, Beijing, Shanghai, Hong Kong and Taiwan. Backed by a journalism background with an established network of media contacts, Joe has done over 200 media training sessions with C-level executives and managing directors.
Joe has experience in implementing global brand and reputation building programs for blue chip clients including AIA, Asian Tour, AT&T, Fidelity, HSBC, Kering, MTR, NBA, PineBridge, UBS, WTA and various government agencies. Fluent in spoken and written Mandarin and Cantonese, Joe has an entrepreneurial spirit and the gravitas to advice C-suite executives, government officials, high-net-worth investors, and celebrities.
Prior to his tenure at Citigate Dewe Rogerson, Joe was at the Chimes Sports and Entertainment group where he took a break to do sports marketing, Joe had worked at Brunswick Hong Kong and managed his own US/China based political and PR business for 12 years. 
In addition, Joe has extensive publishing experience. His journalism career has seen him broadcasted in both Cantonese and Mandarin, and written for Chinese and English media including the Los Angeles Times.
Joe earned his Bachelor of Science degree from California Polytechnic University, Pomona and completed a fellowship with ELP, a leading environmental leadership foundation in Washington D.C. .

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"China and Emerging Markets Experts"  "Due diligence, risk management, political and economic risk analysis, tailor-made field investigation"  "Strategic, Financial Advisory and solution implementation"